Contagious by Jonah Berger
A quick read that will have you buzzing.
Make any idea viral with six easy to follow steps.
After just a few pages of this book I started to notice how vitality and shareability are “baked in” to so many of the products and services we use every day.
While not every blog post or idea will be Gangnam Style-scale hits, there are certain common threads that unify all popular content.
Predictably Irrational by Dan Ariely
Psychology plays a deeper role in our decision-making process than we ever thought was possible.
Understand the hidden forces that guide us to act against our best self interest daily.
Ariely uses scientific experiments to explain how rational economics works, and how
This is a great book for entrepreneurs to understand what emotions and desires drive their customers and how best to create products and services that satisfy the deeper need.